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Episode Archive

Episode #

1

Starting a Marketing or Consulting Agency

June 4, 2022

Episode #

2

Focusing on a Niche for Your Agency

June 10, 2022

Episode #

3

The Agency Services You Should Offer and Focusing on What Works

June 17, 2022

Episode #

4

How to Price Your Agency or Consultative Services

June 24, 2022

Episode #

5

Adding Value to Your Services to Increase Client Retention

July 1, 2022

Episode #

6

How to Find Your First Marketing and Coaching Clients

July 8, 2022

Episode #

7

Closing Agency Sales Without a Portfolio or References

July 15, 2022

Episode #

8

Keep Clients from Leaving You by Helping Them Understand Your Value

July 22, 2022

Episode #

9

Client Criticism Makes Your Business Better

July 29, 2022

Episode #

10

How to Tell a Client isn't a Good Fit for Your Agency

August 5, 2022

Episode #

11

Chase Relationships, Not Money

August 12, 2022

Episode #

12

Online Master Classes and Agency Gurus are Fake and You Shouldn't Listen to Them

August 19, 2022

Episode #

13

Fancy Tools & Software Won't Get You More Clients or Make Your Agency Better

August 26, 2022

Episode #

14

It's Okay to Grow Slow and Keep the Full-Time Job, It's Smarter That Way

September 2, 2022

Episode #

15

Don't Fear Your Competition

September 9, 2022

Episode #

16

Recession Proofing Your Agency and What a Recession Means for You

September 16, 2022

Episode #

17

RANT: Remote Work Sucks Sometimes, Especially for Newbies

September 23, 2022

Episode #

18

Should You Have a Business Partner?

September 30, 2022

Episode #

19

Understanding Your Internal Labor Rate Calculation is More Important Than Making Money

October 7, 2022

Episode #

20

Saying No to Clients and Prospects Will Set You Up for Success

October 14, 2022

Episode #

21

How Much Do You Actually Work as an Agency Owner?

October 21, 2022

Episode #

22

Some of Our Agency Horror Stories : A Halloween Special

October 28, 2022

Episode #

23

Revenue is a Fake, Vanity Metric. Worry About Profit Instead

November 4, 2022

Episode #

24

Why Burnout is Inevitable and What You Can Do About It

November 11, 2022

Episode #

25

The Things We're Thankful For That Have Helped Us Grow Our Agency: A Thanksgiving Special

November 18, 2022

Episode #

26

Where to Get Agency Clients

November 25, 2022

Episode #

27

Learning to Manage Your Time as an Agency Owner

December 2, 2022

Episode #

28

The Problem with Most Digital Marketers

December 9, 2022

Episode #

29

Business Owners Lose Their Subject Matter Expertise When They Run Their Business

December 16, 2022

Episode #

30

What Role Should You Hire First?

December 23, 2022

Episode #

31

Importance of Documenting Your Processes and How We Do It

December 30, 2022

Episode #

32

The Biggest Game Changers for Our Agency

January 6, 2023

Episode #

33

Finding Success in Productized Services for Our Agency

January 13, 2023

Episode #

34

What Our 2022 Revenue and Profits Were: A Year in Review

January 20, 2023

Episode #

35

How to Get Published in Niche Magazines to Get More Leads & Establish Authority

January 27, 2023

Episode #

36

The Best People to Surround Yourself With (And Who to Cut Out)

February 3, 2023

Episode #

37

Freelancing Different Digital Marketing Skillsets

February 10, 2023

Episode #

38

Turning Graphic Design Skills into a Productized Freelance or Agency Service

February 17, 2023

Episode #

39

What Content Should You Write for Guest Posts and Publications

February 24, 2023

Episode #

40

How to Pick the Niche for Your Marketing or Consulting Agency

March 3, 2023

Episode #

41

How Much Money Do You Need to Start an Agency?

March 10, 2023

Episode #

42

7-Figure Agency Model with $500 Clients

March 17, 2023

Episode #

43

Planning Too Much vs Just Taking Action

March 24, 2023

Episode #

44

The Importance of Establishing and Tracking KPIs with Your Client

March 31, 2023

Episode #

45

Properly Setting Up Analytics & Tracking Will Set Your Agency Apart

April 7, 2023

Episode #

46

How to Price Your Marketing Services When You're Just Starting Out

April 14, 2023

Episode #

47

Booking Appointments Using LinkedIn Cold Messaging

April 21, 2023

Episode #

48

Why Most Agencies Fail

April 28, 2023

Episode #

49

Why We Don't Want Free Labor and Neither Should You

May 5, 2023

Episode #

50

Are Masterminds Worth It?

May 12, 2023

Episode #

51

How AI Will Affect Digital Agencies

May 19, 2023

Episode #

52

Should the Marketing Industry Be Regulated?

May 26, 2023

Episode #

53

One Year of This Podcast -- What Has Changed

June 2, 2023

Episode #

54

Is It Better to Have an Agency or a Personal Brand?

June 9, 2023

Episode #

55

4 Ways to Improve Client Retention

June 16, 2023

Episode #

56

Paid Advertising Should be the Last Thing You Do

June 23, 2023

Episode #

57

How to Handle Market Saturation as an Agency Owner

June 30, 2023

Episode #

58

How to Offer a New Service When You Have No Experience In It

July 7, 2023

Episode #

59

How to Be an Expert in Your Niche

July 14, 2023

Episode #

60

When is it Necessary to Track Your Time (ft. Ilia Markov w/ Toggl)

July 21, 2023

Episode #

61

Our Book Recommendations for Marketing Agency Owners

July 28, 2023

Episode #

62

When is it Time to Work for an Agency vs Owning One? (ft. Alec Smith)

August 4, 2023

Episode #

63

Ways Owning an Agency Affects Your Relationship (ft. Jenny & Lauren)

August 11, 2023

Episode #

64

Don't Sell a Service You Can't Deliver Yourself (ft. Chris M. Walker w/ Legiit)

August 18, 2023

Episode #

65

From Broke to $200k in 3 Years

August 25, 2023

Episode #

66

Scaling an Ecommerce Agency to 7-Figures (ft. Mike Begg w/ AMZ Advisers)

September 1, 2023

Episode #

67

Adding More Services Doesn't Help Get More Clients

September 8, 2023

Episode #

68

The Problem With Trying to Work ON Your Business Instead of IN it

September 15, 2023

Episode #

69

What Goals We Aim for in Our Agency

September 22, 2023

Episode #

70

Hiring Foreign Contractors the Right Way (ft. Carolina Rincon & Isabel Gaviria w/ OnTop)

September 29, 2023

Episode #

71

My Facebook Was Hacked and Hacker Spent $30,000 in Ads

October 6, 2023

Episode #

72

The Importance of Online Security for Digital Agency Owners (ft. Jason Fragoso w/ Aura)

October 13, 2023

Episode #

73

Top 7 Things Agency Owners Get Wrong

October 20, 2023

Episode #

74

Answering Listener Questions: Part 1

October 27, 2023

Episode #

75

Answering Listener Questions: Part 2

November 3, 2023

Episode #

76

How to Sell Your Agency for Big Money (ft. David Tobin w/ TobinLeff M&A Advisors)

November 10, 2023

Episode #

77

Why We Don't Use Go HighLevel (GHL)

November 17, 2023

Episode #

78

5 Ways to Manage Your Client Ad Spend Like a Pro

November 24, 2023

Episode #

79

6 Reasons Why Your Agency Isn't Scaling

December 1, 2023

Episode #

80

Best Way to Get Clients for Your Agency

December 8, 2023

Episode #

81

What Does Documenting Your Processes Actually Mean?

December 15, 2023

Episode #

82

How to Scale Your Agency After Work

December 22, 2023

Episode #

83

There Is No Such Thing As Accurate SEO Metrics (ft. Tim Soulo w/ Ahrefs)

December 29, 2023

Episode #

84

The Art of Networking with Your Agency

January 5, 2024

Episode #

85

Are You Following Up With Your Client Leads?

January 12, 2024

Episode #

86

Do You Need a CRM for Your Agency

January 19, 2024

Episode #

87

SMMA Gurus Don't Understand Finances

January 26, 2024

Episode #

88

2023 Financial Recap and Agency Growth: A Year in Review

February 2, 2024

Episode #

89

How to Go From Freelancer to Agency

February 9, 2024

Episode #

90

When Google Falsely Suspends Ad Accounts

February 16, 2024

Episode #

91

How to Deal with Underperforming Contractors

February 23, 2024

Episode #

92

A Deep Dive in Our Pricing and Billing Model

March 1, 2024

Episode #

93

Why We Don't White Label Services for Agencies

March 8, 2024

Episode #

94

It's Easy to Tell Who the Real Agency Owners Are

March 15, 2024

Episode #

95

When Should You Take a Salary

March 22, 2024

Episode #

96

Needing to Have Multiple Income Streams is BS

March 29, 2024

Episode #

97

What Does a Good Business Plan Look Like?

April 5, 2024

Episode #

98

What Our Client Onboarding Process Looks Like

April 12, 2024

Episode #

99

99 Problems But Cash Flow Ain't One

April 19, 2024

Episode #

100

What's the Point of This Podcast?

April 26, 2024

Episode #

101

What Should Your Offer Be?

May 3, 2024

Episode #

102

How Much Should Your Leads Cost?

May 10, 2024

Episode #

103

Our Productivity Hacks

May 17, 2024

Episode #

104

Should You Focus on One Niche or Have Multiple?

May 24, 2024

Episode #

105

He Scaled His Agency to $50k per Month with This Cold Calling Strategy (ft. AJ Doppke w/ Marketing Qubed)

May 31, 2024

Episode #

106

How AI Is Affecting Digital Agencies

June 7, 2024

Episode #

107

The Problems Our Agency is Currently Facing

June 14, 2024

Episode #

108

$25k MRR and I Have No Idea What I'm Doing (ft. Cesar Gil w/ Symphony Advertising)

June 21, 2024

Episode #

109

Should You White Label for Other Agencies

June 28, 2024

Episode #

110

How to Get Good at Writing SEO Content

July 5, 2024

Episode #

111

How Agencies will Change in a Privacy-First Age

July 12, 2024

Episode #

112

Wix Wants Agencies. We're Listening. (ft. Kobi Gamliel w/ Wix Studio)

July 19, 2024

Episode #

113

How to Start and Scale a Web Design Agency (ft. Josh Hall w/ Web Designer Pro)

July 26, 2024

Episode #

114

Nobody Cares About Your Success

August 2, 2024

Episode #

115

What Our Client Onboarding Document Looks Like

August 9, 2024

Episode #

116

Choosing the Right Software for Your Agency

August 16, 2024

Episode #

117

How We Audit Prospective Websites to Close Sales

August 23, 2024

Episode #

118

How to Learn and Package SEO Services (ft. Lindsay Halsey w/ Pathfinder SEO)

August 30, 2024

Episode #

119

Why Agencies Struggle to Get Clients

September 6, 2024

Episode #

120

Mental Health Hardships as an Agency Owner

September 13, 2024

Episode #

121

$15k/mo in 9 Months by Copying Someone Else (ft. Andrew Jenkins w/ Catalyst RVA)

September 20, 2024

Episode #

122

How We Write Our Agreements

September 27, 2024

Episode #

123

Why Lead Gen Agencies Need to Become Email Experts

October 4, 2024

Episode #

124

What is Going On With This Whole WordPress Situation?

October 11, 2024

Episode #

125

We're Wrong About Go High Level? (ft. Josh Kimmes w/ Bear North Digital)

October 18, 2024

Episode #

126

How The Use of AI Content Detection is Becoming a Problem (ft. Jon Gillham w/ Originality.ai)

October 25, 2024

Episode #

127

Agencies Not Using Server-Side Tracking Will Get Left Behind

November 1, 2024

Episode #

128

How Much Money Can Agency Owners Make?

November 8, 2024

Episode #

129

Scaling Past $30k MRR and Everything is Breaking (Agency Consultation w/ Cesar G.)

November 15, 2024

Episode #

130

Micro Offers: The Best Way for Agencies to Get and Close Leads (ft. Sarah Noel Block w/ Tiny Marketing)

November 22, 2024

Episode #

131

The Problem with Using Foreign Contractors for Local Lead Gen

November 29, 2024

Episode #

132

Your Agency Should Have a Defined Tech Stack

December 6, 2024

Episode #

133

Why Brands Should Focus On Impressions, Not Clicks (ft. Jeff Greenfield w/ Provalytics)

December 13, 2024

Episode #

134

How Many Accounts Can One Person Handle?

December 20, 2024

Episode #

135

From Graphic Design Freelancers to Successful Brand Strategy Agency (ft. Lucy & Imogen from Lumo Design Studio)

December 27, 2024

Episode #

136

These Clients Will Destroy Your Niche Agency Model

January 3, 2025

Episode #

137

Sketchy SEO and Lead Gen Tactics Aren't Sustainable

January 10, 2025

Episode #

138

How to Get Sued by the FTC (ft. Anik Singal w/ Lurn & Complily)

January 17, 2025

Episode #

139

Agencies Aren't Solely Responsible for Client Growth

January 24, 2025

Episode #

140

Our 2024 Financial Recap and Agency Growth: A Year in Review

January 31, 2025

Episode #

141

Why Agencies Suck at Marketing and Finding Their Brand Identity (ft. Mordy Oberstein w/ Unify Brand Marketing)

February 7, 2025

Episode #

142

Client Qualifiers We Use in Our Agency

February 14, 2025

Episode #

143

Why Agencies Struggle with Productization

February 21, 2025

Episode #

144

Do SaaSPRANEURs and Freelancers Count as Agencies?

February 28, 2025

Episode #

145

7-Figure Agency with Revenue Share Model? (ft. Thomas Rudy w/ DataShopper)

March 7, 2025

Episode #

146

How to Grow and Monetize a Newsletter (ft. Manu Cinca w/ Stacked Marketer)

March 14, 2025

Episode #

147

How Agencies White-Label Influencer and Affiliate Marketing (ft. Drew Johnson w/ Everflow)

March 21, 2025

Episode #

148

AI Agent Business Models Will Fail

March 28, 2025

Episode #

149

Advice for White Labeling PPC Services to Other Agencies (ft. Lori Calcott w/ Pathfinder SEO)

April 4, 2025

Episode #

150

Agencies Need the Profit First™ System! (ft. Mike Michalowicz)

April 11, 2025

Episode #

151

Embrace Being the Dumbest Person in the Room (ft. Johnathan Gryzbowski w/ Penji)

April 18, 2025

Episode #

152

This Agency Manages $250m in Ad Spend with Only 21 People (ft. Borja Cuan w/ Four15 Digital)

April 25, 2025

Episode #

153

Running $6m Agency While Maintaining Subject Matter Expertise (ft. Joy Hawkins w/ Sterling Sky)

May 2, 2025

Episode #

154

Lessons From an 8-Figure Agency Owner (ft. Jordan Brannon w/ Coalition Technologies)

May 9, 2025

Episode #

155

The Best (and the Worst) Digital Marketing Agency Podcasts

May 16, 2025

Episode #

156

7-Figures with Postcard Marketing for Restaurant Franchises (ft. Wayne Wilson w/ Inside the Box Marketing Inc)

May 23, 2025

Episode #

157

Don't Let Your Business Become Your Personality

May 30, 2025

Episode #

158

How This 7-Figure Pakistani Agency Gets US Clients (ft. Muhammad Faisal & Umair Khan w/ Strugbits)

June 6, 2025

Episode #

159

Poor Client Communication Kills Agencies

June 13, 2025

Episode #

160

Local Falcon Owner Built Muli-Million Dollar Agency No One Knew About (ft. David Hunter w/ Epic Web Studios)

June 20, 2025

Episode #

161

Local SEO, AI Tracking, and MCP Servers (ft. David Hunter w/ Local Falcon)

June 27, 2025

Episode #

162

WTF is a Fractional Producer and Why It's a Creative Agency's Best Friend (ft. Dani Dufresne w/ The Aux Co)

July 4, 2025

Episode #

163

Fancy Parties and Members-Only Clubs as a Luxury Niche Agency Owner (ft. Geenay Kotzé w/ Consortium Studio)

July 11, 2025

Episode #

164

We Raised Prices on Our Clients by 30% Overnight: How We Did It and Why

July 18, 2025

Episode #

165

"I Want to Fire My Client but His Brother is Also a Client"

July 25, 2025

Episode #

166

ClickUp™ Setup for Agencies Part 1: How We Manage Client Tasks and Monthly Workflows

August 1, 2025

Episode #

167

ClickUp™ Setup for Agencies Part 2: How We Manage Internal Tasks and Operational Efficiency

August 8, 2025

Episode #

168

The State of AI Marketing in 2025 (ft. Emily Thompson w/ CoSchedule)

August 15, 2025

Episode #

169

Everything Wrong About Appointment Setters and Setting Agencies (ft. Steve Fair w/ Sponge:NB)

August 22, 2025

Episode #

170

What We'd Do Differently Starting an Agency in 2026

August 29, 2025

Episode #

171

Sales Objections and Client Red Flags

September 5, 2025

Episode #

172

Is It Better to Have More Clients or Fewer Clients That Pay More

September 12, 2025

Episode #

173

Our Advice to New Agency Owners

September 19, 2025

Episode #

174

The Operational Habits of Highly Profitable Agencies (ft. Gray Mackenzie w/ ZenPilot)

September 26, 2025

Episode #

175

The Goal Trap: Why Agency Owners Either Burnout or Imprison Themselves

October 3, 2025

Episode #

176

Is Personal Branding Becoming Essential?

October 10, 2025

Episode #

177

The Client Portal & CRM Over 1,000 Productized Agencies are Using (ft. Chris Willow w/ SPP)

October 17, 2025

Episode #

178

How to Actually Sell AI Call Agents and Receptionists (ft. Tony Small w/ HeyLibby)

October 24, 2025

Episode #

179

Productized Agencies Have Customers, Not Clients

October 31, 2025

Episode #

180

How to Build a Successful Agency in the Real Estate Niche (ft. Matt Johnson w/ MicroFamous™)

November 7, 2025

Episode #

181

Growing With and Apart From Clients

November 14, 2025

Episode #

182

Improving Client Onboarding and Reducing Sales Friction with Better File-Sharing (ft. Elston Baretto w/ Tiiny Host)

November 21, 2025

Episode #

183

WordPress vs Wix Studio: Which is Better for Agencies? (ft. Roger Williams w/ Kinsta)

November 28, 2025

Episode #

184

Everyone is Lying About AI

December 5, 2025

Episode #

185

This Email Platform is Built for Agencies (ft. Gyula Németh w/ BlueFox Email)

December 12, 2025

Episode #

186

Agency SaaS Models, Building Teams, and Online Personas (ft. Darren Shaw w/ Whitespark)

December 19, 2025

Episode #

187

8-Figure Law Firm Agency with $100k Monthly SEO Retainers (ft. Jason Hennessey w/ Hennessey Digital)

December 26, 2025

Episode #

188

When Does a Marketing Agency Need to Hire a Fractional CFO? (ft. Jody Grunden, CPA w/ Anders)

January 2, 2026

Episode #

189

Understanding Value-Based Pricing for Agencies (ft. Jonathan Stark w/ "Hourly Billing is Nuts")

January 9, 2026

Episode #

190

Switching from Low Cost, High Volume to High Cost, Boutique Agency (ft. Cesar Gil w/ Symphony Advertising)

January 16, 2026

Episode #

191

Everything Wrong with Wix Studio in 2026

January 23, 2026

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