The Agency Growth Podcast
Episode #
33
Finding Success in Productized Services for Our Agency
Show Notes:
Productizing and packaging services isn't a business model for everyone. For us, it is. It's been very fruitful and scalable and clients seem to love it. But just because you package a service together doesn't mean it will sell or even be successful.
We found a few of our productized services failing to meet expectations or just outright sucking. We've since learned from those mistakes and even refuse to offer requested services until we've thoroughly tested them and are able to put them into a scalable, packaged service.
The trick is finding a service offering that is not only appealing, but scalable, profitable, and consistently delivers objective value in terms of your clients' target KPIs.
Here is the link to the marketing newsletter we both recommend: https://cm.wtaff.co/t/j-l-zkyijul-iuuhgdutl-jy/
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TL;DL (Too Long, Didn't Listen)
Here's a summary of the episode:
