Finding Success in Productized Services for Our Agency

Productizing and packaging services isn't a business model for everyone. For us, it is. It's been very fruitful and scalable and clients seem to love it. But just because you package a service together doesn't mean it will sell or even be successful.

 

We found a few of our productized services failing to meet expectations or just outright sucking. We've since learned from those mistakes and even refuse to offer requested services until we've thoroughly tested them and are able to put them into a scalable, packaged service.

 

The trick is finding a service offering that is not only appealing, but scalable, profitable, and consistently delivers objective value in terms of your clients' target KPIs.

 

Here is the link to the marketing newsletter we both recommend: https://cm.wtaff.co/t/j-l-zkyijul-iuuhgdutl-jy/

 

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

 

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As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

 

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