The Agency Growth Podcast
Episode #
208
The Rise of the AI-Informed Client
Show Notes:
[Cold open (Music opinions, Spotify habits, and Mr. Brightside trauma) ends at 09:40.]
AI has given clients just enough language to sound confident, but not always enough context to be right.
In this episode, we talk about what happens when clients start using ChatGPT, Gemini, or other LLMs to audit the work they already pay an agency to do. Sometimes the questions are fair. Sometimes they are just AI-generated checklists dressed up as strategy.
We get into SEO advice, Google Ads testing, schema, CDNs, landing page structure, and all the tiny technical things that sound important online but often do not move the needle. We opened up our inbox to share real client emails and break down how we set firm boundaries.
This is not an anti-AI episode. It is an episode about authority, trust, and what agency owners should do when clients start treating AI like the expert in the room.
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TL;DL (Too Long, Didn't Listen)
Here's a summary of the episode:
