The Agency Growth Podcast
Episode #
215
The Mid 2000s Agency Model is Dying
Show Notes:
[Cold open [Paintball, sick kids, and the problem with barber fades] ends at 05:58.]
The agency model built on evergreen content and one reliable acquisition channel is starting to break.
Last month, 25% of our Google ad spend went to LSAs, something that would have been unheard of a year ago. Now ChatGPT Ads, AI search, and changing platforms are forcing agencies to rethink both service delivery and client acquisition.
We talk about why authority matters more than generic content, and how brand mentions, reviews, industry publications, social engagement, and video are shaping who gets trusted and recommended. Real credibility takes time. It comes from doing useful work and showing up in more than one place.
For newer agencies, that may mean working for free to gain experience and cold calling when inbound is not there. For established agency owners, it means staying involved in sales, building beyond one channel, and accepting that the old playbook will not carry the business forever.
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TL;DL (Too Long, Didn't Listen)
Here's a summary of the episode:
