The Agency Growth Podcast
Episode #
218
The Trade Show Strategy Behind a Six-Figure Niche Agency (ft. Matt Aldrich w/ Pet Engine Marketing)
Show Notes:
We sat down with Matt Aldrich of Pet Engine Marketing to break down how he built a six-figure niche agency using trade shows and a $2,500 monthly minimum retainer.
Cold outreach flopped in his industry, so Matt pivoted to trade shows to build face-to-face trust with local business owners. He eventually turned those connections into paid speaking gigs that positioned him as an authority in the space. Most local clients did not even understand what a real marketing budget was, so educating them became step one.
We also covered why he completely ditched organic social media management after realizing it burned out his team and provided zero financial return. Instead of selling bloated service packages, Matt shifted his focus strictly to high-impact strategy, email, and paid ads. Agency growth is rarely linear, and sometimes cutting useless deliverables is the fastest way to fix your margins.
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MENTIONS IN THE EPISODE:
Contact Matt:
LinkedIn: https://www.linkedin.com/in/mjaldrich13/
Pet Engine Marketing:
https://petenginemarketing.com/
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TL;DL (Too Long, Didn't Listen)
Here's a summary of the episode:
