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Competitor Interview: Did They Build a Better Agency Model? (ft. Ezra w/ Green Frog Web Design)

Episode #

212

June 26, 2026

The Agency Growth Podcast

Episode #

212

Competitor Interview: Did They Build a Better Agency Model? (ft. Ezra w/ Green Frog Web Design)

00:00 / 01:04
The Agency Growth Podcast:  Competitor Interview: Did They Build a Better Agency Model? (ft. Ezra w/ Green Frog Web Design) | Episode 212 Cover Art

Show Notes:

This week, we brought on Ezra from Green Frog Web Design to talk about what agency owners usually avoid: competitors, pricing, retention, and what “enough” actually means.

Ezra works in the same lawn and landscape space we do, which is exactly why we wanted him on. Most agency owners treat competitors like enemies. We think that’s usually a barrier you made up yourself.

 

We got into his path from lawn care and cold calling to building a niche web design and SEO agency with a low-friction monthly model. No giant retainers. No pretending every client needs the same thing. Just a clear offer, a specific niche, and a business built around retention.

 

We also talked about the bigger question behind all of this: what are you actually building for? More revenue is great, but if the business forces you into a life you don’t want, that’s not much of a win.

 

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MENTIONS IN THE EPISODE:

 

Follow Ezra:

LinkedIn: https://www.linkedin.com/in/ezragreenf/

 

Make & Model Advertising:

https://greenfrogwebdesign.com/

 

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RESOURCES:

 

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https://www.agencygrowthpod.com/tools

 

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TL;DL (Too Long, Didn't Listen)

Here's a summary of the episode:

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