Free Courses Every Agency Owner Should Take

[Cold open [Marathon Medals & Big Tech Ad Warfare.] ends at 07:30.]

 

Before you spend thousands on a marketing course, see what you can learn for free.

 

We both spent money on programs that didn’t deliver what we expected. This week, we walk through free courses from Google, HubSpot, Meta, and WordPress that agency owners and their teams can take. Knowing the fundamentals helps you spot when some biz bro is charging you for outdated, regurgitated information.

 

We also cover why Google Tag Manager is one of the most valuable skills you can add to your agency. Tracking leads and sales matters when clients are paying you to deliver results. And if you’re using AI to build websites, you still need enough web knowledge to understand what it built and what’s broken.

 

Getting certified doesn’t make you a marketing genius. We talk about where certifications fit into Google Partner status, how they can help establish credibility, and why platform training still deserves some skepticism. Start with the free resources before deciding what’s worth paying for.

 

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FREE COURSES:

 

HIGH LEVEL SOLUTION: DIGITAL MARKETING FUNDAMENTALS

Hubspot's Digital Marketing Fundamentals

https://academy.hubspot.com/courses/digital-marketing

 

Google's Fundamentals of Digital Marketing

https://skillshop.exceedlms.com/student/collection/1830706

 

HIGH LEVEL SOLUTION: WEB DESIGN

Everything Wordpress

https://skillshop.exceedlms.com/student/collection/1830706

 

AI COURSES

Google AI Essentials

https://grow.google/intl/es/

 

TRACKING YOUR WEBSITE

Google Analytics 4 by Google ** Knowing Google Analytics is fundamental for SEO and digital marketing in general.

https://support.google.com/analytics/answer/15068052?sjid=16468356113301912686-NA

 

Google Tag Manager Fundamentals Course

https://support.google.com/analytics/answer/15068052#zippy=,get-started-using-google-analytics-introduction,go-further-with-advanced-features-in-google-analytics-advanced,answer-business-questions-with-google-analytics-intermediate,use-google-analytics-for-your-business-beginner

 

HIGH LEVEL SOLUTION: SEO

Google SEO Fundamentals **This course is recommended by Google themselves.

https://www.coursera.org/learn/seo-fundamentals

 

SEO Certification Course by Hubspot ** Hubspot has a plethora of free courses and their SEO course is pretty decent.

https://academy.hubspot.com/courses/seo-training

 

Semrush SEO Crash Course ** Semrush is a well-respected analytics tool in the SEO/PPC industry and provides this free course led by Brian Dean.

https://www.semrush.com/academy/courses/semrush-seo-crash-course-with-brian-dean/

 

Wix Studio SEO Course

https://www.wix.com/seo/learn/course

 

HIGH-LEVEL SOLUTION: SOCIAL MEDIA

 

Meta Blueprint Certification

https://www.facebookblueprint.com/student/catalog

 

TikTok Academy

https://ads.tiktok.com/business/en-US/blog/introducing-tiktok-academy

 

LinkedIn Academy

https://training.marketing.linkedin.com/

 

Full-funnel content marketing strategy

https://training.marketing.linkedin.com/building-a-full-funnel-content-marketing-strategy-on-linkedin

 

HIGH-LEVEL SOLUTION: PPC

Google Ads Certification

https://skillshop.docebosaas.com/learn/signin

 

HIGH-LEVEL EMAIL MARKETING

Hubspot's Email Certification

https://academy.hubspot.com/courses/email-marketing-certification-en?utm_source=lookingformarketing&utm_medium=referral

 

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MENTIONS IN THE EPISODE:

Article: Apple, Amazon, Meta At A Standoff Blocking Ads, AI Agents

https://searchengineland.com/google-tests-bigger-local-services-ads-491531

 

Google Ads Quality Score

https://tenscores.com/quality-score/

 

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RESOURCES:

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