Why Lead Gen Agencies Need to Become Email Experts

**Cold Open (AMAZON GIFT CARD CHALLENGE TO LISTENERS / Headlines without Context)**

 

**Skip the Cold Open at 19:50**

 

We've had to dive down the email rabbit hole. Exploring SPF, DKIM, DMARC, and SMTP solutions.

 

Why?

 

Because our job is to deliver leads to our clients. When someone fills out a form on our client's site, in order for us to properly get credit for that lead, the client needs to be alerted immediately.

 

However, as 2024 comes to a close, the website and digital marketing space has been plagued by email deliverability issues, which include websites sending lead form submissions.

 

We reflect on what kind of agency we set out to be and how our continued pursuit of being that hands-off agency has led us down the path of becoming technical email deliverability experts.

 

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

 

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