Chase Relationships, Not Money

If you chase relationships in your agency or consultancy, the money will follow. But if you chase money first, you risk destroying current and future relationships which becomes self-defeating in the pursuit of money.

We give specific examples of when we cared more about preserving a relationship than adding a new client or taking a business' money that has had positive effects on our business. That includes nurturing and maintaining relationships over money in the following areas:

• Clients

• Prospects

• Industry Partners

• Employees

• Business Partners

• Vendors & Publications

 

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

 

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Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

 

YouTube: @agencyu

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

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Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

 

**Disclaimer**

As we become more comfortable with our podcast layout, we make more jokes. Some jokes may be offensive to some, but we do want to iterate that these are simply jokes (specifically regarding the joke around 34m 30s mark).