The Agency Growth Podcast
Episode #
202
How to Get Clients Using ABM (ft. AJ Doppke w/ Marketing Qubed)
Show Notes:
[Cold open (People don't own fly swatters anymore) ends at 12:31.]
This week, AJ Doppke joins us to talk about the unsexy reality of scaling an agency and why growing too fast can break your operations.
AJ grew his gross profit by 70% in a single year. He openly admits it was a terrible experience. His operations struggled to keep pace with sales, forcing his small team to work uncomfortable overtime.
Now, his agency focuses on forecasting revenue and building capacity before chasing new business. We dig into his strategy for acquiring these right-fit clients using account-based marketing. Instead of blasting automated cold emails, AJ curates a strict list of 100 ideal targets.
He uses Gemini Pro to build the initial list. Then, he does the boring work of verifying contacts and building real relationships. This requires patience, but it builds a stable business for agency owners instead of a quick cash machine.
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AJ Doppke with Marketing Qubed
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TL;DL (Too Long, Didn't Listen)
Here's a summary of the episode:
