The Agency Growth Podcast
Episode #
111
How Agencies will Change in a Privacy-First Age
Show Notes:
**Cold Open (The new podcast music / Jake and Lauren started a new business)**
**Skip the Cold Open at 14:58**
Increasing regulations and privacy-focused web users are making it harder for agencies to target in-market audiences and track conversions properly.
It's our duty as agencies to do those two things:
Target the right audiences
Track our success and ROI
The harder it is for us to do that the harder it is for clients to justify paying us.
In this episode, we talk about a number of privacy-related digital marketing topics like:
The death of 3rd party cookies (Facebook & Google tracking pixels) and how conversions need to be tracked now that browser pixels are becoming less effective.
How advertising budgets will shift away from programmatic media to magazines and publications (sources that own first-party data).
And how increasing email privacy and spam policies are requiring agencies and businesses to become more tech-savvy to simply deliver a sent email.
We predict that these changes are going to weed out certain agencies while increasing the barrier to entry for the industry.
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TL;DL (Too Long, Didn't Listen)
Here's a summary of the episode:
