The Agency Growth Podcast
Episode #
78
5 Ways to Manage Your Client Ad Spend Like a Pro
Show Notes:
**Cold Open (Nobody with a beard is happy -- Cody has a beard)**
**Skip the Cold Open at 6:30**
If you run ads for your clients, you've likely run into a few issues...
The budgeted amount wasn't spent
Too much was spent
The account spends inconsistently and you have to spend too much time managing the spend
You're getting too many accounts and it's hard to keep up
We discuss the 5 ways we manage client ad spend and budgets for platforms like Facebook and Google.
We answer questions like:
Whose card should be on file?
If you plan to spend $500 in a month, how do you track and pace that to make sure you spend that?
When do you need to pay attention to spend?
What are ways you can prevent "doomsday scenarios" in which too much is spent?
We break out how we manage client ad spend for over 50 accounts with 5 key points:
Know who's legally responsible for overspend
Use a daily budget tracker
Beginning and end of month require more time for monthly accounts
Use automated rules
Longterm honesty is better than short-term profits
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TL;DL (Too Long, Didn't Listen)
Here's a summary of the episode:
