The Agency Growth Podcast
Episode #
135
From Graphic Design Freelancers to Successful Brand Strategy Agency (ft. Lucy & Imogen from Lumo Design Studio)
Show Notes:
As data-oriented digital marketers, we often have little to say about brand strategy and graphic design agencies.
That's where Lucy and Imogen from Lumo Design Studio jump in to tell us their story about how they went from freelance graphic designers to a full brand strategy agency busy enough to turn down work.
Lucy and Imogen walk through what it was like when they first started trying to sell postcards and brochures to providing comprehensive branding solutions for large companies.
Neither of them had formal education in the subject and they battled imposter syndrome as they built their, now-successful, branding agency in Australia.
Tune in to this episode to see how they got started and got their first clients, how they became experts in branding with no specialized education in it, how they pivoted to get recurring work from clients, and how they never thought web design and development was going to be a staple to their agency.
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LUMO is a brand strategy and design agency started by Lucy and Imogen in Brisbane, Australia. You can connect with Lucy and Imogen via their website or on LinkedIn:
https://www.linkedin.com/in/lucy-borrill-a5b21935/
https://www.linkedin.com/in/imogen-borrill/
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SPONSORS:
Wix Studio is a sponsor of this episode and introduced Lumo Design Studio to the Agency Growth Podcast.
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TL;DL (Too Long, Didn't Listen)
Here's a summary of the episode:
