The Agency Growth Podcast
Episode #
219
Competitor Interview: From White Label to Niche Agency (ft. Mark Kelly w/ Inbound Revenue)
Show Notes:
Mark Kelly built Inbound Revenue by doing the work other agencies were selling.
For roughly a decade, white-label Google Ads made up most of his business. It reduced the sales burden and gave partner agencies a productized fulfillment system, but it also meant his team had to jump between completely different industries.
Mark is now shifting toward direct relationships with outdoor living contractors. We talk about why narrowing the niche gives him more control over budgets, client communication, and lead feedback. We also discuss why white-label agencies can lose accounts over problems they had nothing to do with.
We compare pricing, landing-page control, hiring Google Ads specialists, and the systems required to keep fulfillment consistent. Mark is building a different version of a niche agency than ours, which is exactly the point: two competitors can serve the same market without building the same business.
-----
MENTIONS IN THE EPISODE:
Contact Mark:
Facebook: https://www.facebook.com/mark.d.kelly1
LinkedIn: https://www.linkedin.com/in/mdkelly/
Inbound Revenue:
-----
RESOURCES:
Want the tools and resources we recommend for agencies? Check them out here:
https://www.agencygrowthpod.com/tools
-----
NEWSLETTER
Want the show in your inbox? Sign up for the newsletter!
https://www.agencygrowthpod.com/newsletter
-----
COMMUNITY
Looking to join a community of agency owners? Join our Discord!
-----
CONTACT
Got something to say? Send us a message:
TL;DL (Too Long, Didn't Listen)
Here's a summary of the episode:
