Our Book Recommendations for Marketing Agency Owners

**Cold Open (Airport and flying tips and business travel)**

**Skip the Cold Open at 9:43**

 

We've wanted to talk about the books we'd recommend to other agency owners for a while now so we decided to put together a pretty comprehensive list of those.

 

Jake went deep. Cody provided his top 3-4 books.

 

Here's a link to each book and article we recommended:

 

Jake's Recommendations to the Listener

• How to Win Friends and Influence People (Dale Carnegie)

• The ONE Thing (Gary Keller & Jay Papasan)

• Start with Why (Simon Sinek)

• Profit First (Mike Michalowicz)

• Rework (Jason Fried & David Heinemeier Hansson)

• The Art of War (Sun Tzu, translated by Thomas Cleary)

• The Prince (Niccoló Machiavelli)

• Crush It! / Crushing It! (Gary Vaynerchuck)

• The Boron Letters (Gary C. Halbert & Bond Halbert)

• Little Red Book of Selling (Jeffrey Gitomer)

• The Simple Path to Wealth (JL Collins)

• The E-Myth Landscape Contractor (Michael E. Gerber & Anthony C. Bass)

  • This book is specific to the landscaping niche, but there may be one specific to your niche. If nothing else, check out the general E-Myth book.

• On Writing Well (William Zinsser)***

  • Recommended by both of us.

 

Books Cody Recommended to Jake but Jake Still Hasn't Read Yet

• My Life in Advertising / Scientific Advertising (Claude C. Hopkins)

• The Master-Key to Riches (Napoleon Hill)

Cody's Recommendations to the Listener

• On Writing Well (William Zinsser)***

  • Recommended by both of us.

• Influence: The Psychology of Persuasion (Robert B. Cialdini, PH.D.)

• Breakthrough Advertising (Eugene Schwartz)

  • This is an expensive book.

• Advice is Futile (Edith Zimmerman)

  • This isn't a book. It's an article Cody said we'd put in the show notes when he mentioned it in the episode.

 

Honorable Mentions

• Never Split the Difference (Chris Voss)

  • This wasn't mentioned in the episode but Cody has brought this up to Jake on numerous occasions regarding negotiating with clients and vendors -- written by an actual FBI hostage negotiator.

• Stacked Marketer (Newsletter)

  • We've mentioned this before but if you want to stay up to date on all things digital marketing, this is the #1 newsletter we both recommend. We unsubscribed to all other marketing newsletters and only subscribe to this one.

 

Do you have any book recommendations for us? Tell us at agencygrowthpod.com!

 

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