The Agency Growth Podcast
Episode #
102
How Much Should Your Leads Cost?
Show Notes:
**Cold Open (Non-compete agreements are now illegal)**
**Skip the Cold Open at 9:15**
We keep seeing things online about how your leads should only be costing you $2-$5 on Facebook or that a cost per lead of $80 is bad. But neither of those is necessarily true.
We have clients at Evergrow that are willing to pay $200/lead. If we tried to get them the cheapest leads all the time, then we would likely be delivering poor leads.
Jake breaks down his formula for helping clients understand how much they should be willing to pay per lead generated from ad campaigns using their own numbers. This is a formula that will help you and your client set expectations around what is and isn't realistic.
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TL;DL (Too Long, Didn't Listen)
Here's a summary of the episode:
