The Agency Growth Podcast
Episode #
225
When a Client Is Too Big for Your Agency
Show Notes:
[Cold open [Reacting to California's ban on addictive social media features.] ends at 06:20.]
In this episode, we break down what actually happens when you land (or think about landing) a client that might be too big for your agency to handle.
A lot of agency owners mistake the overall valuation of a client's business with the actual scope of work required. When you rush to take on massive accounts without the labor capacity to back it up, you end up compromising quality, burning out your team, or neglecting your existing clients. Real agency growth comes down to calculating your actual labor hours, not chasing big numbers for vanity.
We share our own stumbles, from turning down a 30-hour-a-week overflow contract early on to managing a franchise deal that eventually made up 35% of our monthly revenue. Relying on one account to fund half of your payroll creates massive operational risk if that revenue suddenly disappears or gets moved in-house. We talk through how taking on deals outside your limits can do irreversible damage to your reputation and pull you away from your core niche.
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TL;DL (Too Long, Didn't Listen)
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